MISSION

ORDINARY CLEAN SHIT WAS NEVER CREATED TO MAKE MONEY. INSTEAD, THERE WAS A STRONG VISION TO CREATE A CREATIVE MOVEMENT & EXPAND YOUR MIND THROUGH STREETWEAR FASHION.

WE ARE BASED IN THE CITY OF SUNSHINE BARCELONA, SPAIN, THOUGH OUR ROOTS ARE FROM THE NORDIC WESTCOAST TOWN GOTHENBURG. THE MIX IS APPARENT IN THE UNIQUE STYLES THAT WE CREATE.

ELEVATION THROUGH CREATION. WE GOT A BIG LOVE FOR HEADWEAR AND ELEVATING GRAPHIC GOODS. THROUGH ALL THE DROPS THAT WE CREATE, THERE IS ALWAYS A MESSAGE AND A STORY BEHIND THE DESIGNS.

OUR VISION IS TO BE A VEHICLE OF CONSCIOUSNESS ON THE MARKET FOR SUSTAINABLE FASHION. BY DEVELOPING WAYS TO KEEP THE PRODUCTION SUSTAINABLE, ORGANIC AND RECYCLED

IT’S ORDINARY CLEAN SHIT.